Area Sales Manager – Modern Trade (Andhra Pradesh)
About Us
YogaBar, now a part of ITC Limited, is one of India’s leading nutrition-led food brands headquartered in Bangalore. Built with the mission of making the country eat healthier, YogaBar has established itself as a trusted brand known for honest food labels, balanced nutrition, and great-tasting healthy products.
At YogaBar, we believe healthy food should never come at the cost of taste. That’s why we focus on creating products with clean ingredients and without unnecessary additives or junk ingredients.
Backed by the scale and strength of ITC Limited, we are continuing to expand our presence across the country and accelerate our growth journey.

Role Overview
We are looking for a highly driven and entrepreneurial Area Sales Manager – Modern Trade to manage and grow across andhra Pradesh. The role requires strong business acumen, relationship management, execution excellence, and an in-depth understanding of the Modern Trade ecosystem within the Food/FMCG industry.
The incumbent will be responsible for driving sales growth,



ensuring strong in-store execution, managing key account relationships, and collaborating with cross-functional teams to achieve business objectives within the assigned territory.

Key Responsibilities
- Manage and drive business across assigned Modern Trade chains including Reliance Retail, DMart, More Retail, Spencer’s, Star Bazaar, Lulu etc.
- Drive achievement of sales KPIs including primary sales, secondary sales, range selling, visibility, and off-take growth
- Build and maintain strong relationships with category managers, buyers, distributors, and store teams
- Ensure effective execution of promotions, activations, visibility campaigns, merchandising initiatives, and new product launches
- Drive distribution expansion and improve product availability across Up-to-date Trade outlets in the assigned region
- Monitor stock availability, replenishment cycles, fill rates, and inventory healt

📌 Assistant Area Sales Manager(Andhra Pradesh) (Bengaluru)
🏢 Yogabar
📍 Bengaluru