Job Purpose
Be responsible for planning, executing, and measuring the success of below-the-line (BTL) marketing campaigns.
Manage on-site activities like business school and college events, webinars and seminars, the installation of kiosks in public places like malls, railway/metro/bus stations, and hotspots, outdoor advertising, and various branding techniques like wall paintings, paper inserts, bus advertisements, and branding in societal gates and lifts etc.
Create a personal connection between the brand and the target audience by engaging consumers directly and build brand awareness, generate leads to drive sales.
Work closely with the zonal manager to create an effective inbound lead generation system that uses a thoughtfully planned strategy.
Job Context & Major Challenges
Organizational Context

ABC Digital has been incorporated as a wholly owned subsidiary of Aditya Birla Capital in 2023 to engage in distribution of Aditya Birla Capital products and providing services to customers, including web-based services, e-commerce, and payments facilities and allied activities.





ABC Digital is developing an omni-channel based D2C platform (website and app) to acquire new customers and serve them seamlessly. In addition, ABC Digital has started a virtual engagement management through inbound and outbound calling. Also, ABC Digital is engaged in cross-selling different ABC products to walk-in branch customers.

ABC Digital is collaborating with all ABCL subsidiaries to deliver a truly personalized and seamless omni-channel experience for both recent and existing customers by building capacity and enhancing productivity through investments in talent, technology, marketing, and data and analytics.

Job Context:
Planning, budgeting, forecasting the lead requirements in adherence with branch sales team.
Planning and execution of various BTL marketing campaigns for all ABCD Branch sales teams.
Responsible for recruitment, training, managing and leading agencies, promoters and

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