Job Posting Title:
Manager - Retail Marketing
Req ID:
10150546
Job Description:
We are seeking a strategic yet hands-on Retail Marketing Manager to lead Disney Consumer Products' marketing efforts in India. This role will drive franchise growth, elevate brand equity, and support retail and e-commerce expansion through insight-driven marketing strategies and solid execution.
The ideal candidate brings a balance of strategic thinking and operational excellence, with proven experience delivering large-scale brand activations and managing a diverse stakeholder ecosystem. Working closely with internal teams, licensees, retailers, and mall partners, this role will translate Disney’s storytelling into compelling retail experiences that drive measurable business outcomes.
Key Responsibilities:
Strategic Campaign Leadership & Execution
- Develop and execute integrated marketing campaigns aligned with Disney’s brand priorities and India market dynamics.
- Lead end-to-end campaign delivery, from planning and strategy through to on-ground execution across retail and digital channels.
- Drive large-scale experiential activations (e.g., mall events, pop-ups, retail takeovers) that deliver strong consumer engagement and commercial impact.
- Balance strategic oversight with hands-on involvement in execution, ensuring high standards across touchpoints.
- Track campaign performance and ROI, using insights to continuously optimize effectiveness.
Franchise and Licensee Management
- Act as the brand guardian, ensuring consistent and high-quality use of Disney IP across all marketing efforts.
- Develop franchise-led programs that are locally relevant and commercially effective.
- Work closely with Creative and Category teams to develop impactful retail marketing toolkits and activation concepts.
- Partner with cross-functional teams (Studio, Parks, etc.) to align on franchise priorities and maximize synergy.