Position: CRM Manager | Hyderabad

Type of Engagement: Full time/Permanent.

Company: E-commerce Industry
Reporting: Work with Founder
Job
Description:

We are seeking a results-oriented CRM Manager to lead and optimize our multi-channel customer
engagement efforts. The ideal candidate will have a strong background in CRM
strategy, marketing automation, and data-driven execution. You will be
responsible for managing campaigns across channels (Email, SMS, Push, etc.),
orchestrating customer journeys, and working closely with creative, product,
and marketing teams to drive conversions and enhance the overall customer
experience.

Key Responsibilities
- Multi-channel CRM
Management

â Plan,
execute, and optimise CRM campaigns across Email, SMS, Push, and other
channels.

â Use
data-driven insights to segment audiences, tailor messages, and improve overall
conversion rates.
- Journey & Automation
Strategy

â Design
end-to-end customer journeys, from onboarding to retention and reactivation.

â Leverage
automation tools (e.g., CleverTap or similar) to create triggers, workflows,




and personalized interactions at scale.
- Creative & Content
Collaboration

â Provide
creative direction and guidance to designers, copywriters, and cross-functional
teams.

â Ensure
high-quality, on-brand creative assets and content that resonate with target
cohorts.
- Strategic Partnerships &
Negotiations

â Identify,
negotiate, and onboard new partners to enhance cost efficiencies and campaign
reach.

â Explore
strategic marketing collaborations that drive relevant traffic and brand
awareness.
- Performance Analysis &
Reporting

â Monitor,
analyze, and report on campaign performance at the channel and cohort level.

â Conduct
A/B testing and other optimization tactics to continuously improve ROI.
- Cross-functional Collaboration

â Work
with internal channel owners to set up communication journeys, upload
audiences, refresh creatives, and develop comprehensive reports.

â Partner
with product

📌 CRM Manager | Growth (Hyderabad)
🏢 N Human Resources & Management Systems
📍 Hyderabad