The Marketing Director will serve as the strategic and creative force for the brand's portfolio. This role demands a rare blend of creative vision and strategic thinking -someone who can translate brand identity into compelling campaigns, drive digital-first storytelling, and make high-impact decisions that elevate both brands in a competitive lifestyle and F&B; market.
The ideal candidate brings a robust portfolio and a proven track record of building brands with both cultural resonance and business impact.
Key Responsibilities
Brand Strategy & Portfolio Leadership:
- Own and drive the overall marketing and brand strategy
- Define brand positioning, voice and visual identity in alignment with the founders’ vision.
- Build and lead a high-performance marketing team, setting the creative and strategic direction.
Content & Creative Direction:
- Lead the conceptualisation and execution of all creative campaigns across digital, social, and offline channels.
- Ensure all content (visual and written) reflects the premium lifestyle character of the brands.
- Maintain a portfolio-level view ensuring the two brands are treated as distinct yet complementary brands.
Digital & Social Media Oversight:
- Oversee strategy and performance across all social media platforms.
- Drive decisions on platform priorities, content calendars and campaign execution.
- Leverage trends, platform insights and consumer behaviour to maximise reach and relevance.
Growth & Business Impact:
- Partner with the founders on marketing-led growth initiatives aligned with the brand’s expansion into pan India locations.
- Drive customer acquisition, retention and loyalty through integrated marketing efforts.
- Track and report on brand health, campaign performance and marketing ROI.