Role Overview

We are looking for a highly driven and performance-oriented Digital Marketing Manager to lead and scale the digital ecosystem of Coloplast India. The role will primarily focus on managing and growing the D2C/eCommerce business of Coloplast India through Coloplaststore.in, while driving digital transformation, consumer engagement, and business growth across paid media, SEO, social media, and AI-led initiatives.

The ideal candidate should have robust hands-on experience in eCommerce management, performance marketing, SEO, social media activation, analytics, and consumer engagement. Experience in healthcare, medtech, or consumer-centric industries will be an added advantage.

Key Responsibilities

eCommerce & D2C Business Management
- Manage and grow the D2C/eCommerce business of Coloplast India through the Shopify-based Coloplaststore.in website.
- Drive online revenue growth, customer acquisition, retention, and repeat purchases.
- Monitor website performance, sales trends, and consumer behaviour to identify growth opportunities.




- Work closely with cross-functional teams to ensure seamless order fulfilment and consumer experience.
- Optimize the online buying journey and improve website conversion rates (CRO).
- Work closely with the Supply Chain and Operations teams to maintain healthy inventory levels on Coloplaststore, avoid stock-outs, support demand planning for campaigns and ensure smooth consumer order-fulfilment

SEO & Paid Advertising
- Lead SEO strategy and execution to improve organic rankings, traffic, and visibility for Coloplast.in and Coloplaststore.in.
- Manage paid advertising campaigns aligned with business objectives across platforms including:
- Google Ads
- Meta Ads
- YouTube Ads
- Optimize campaigns to drive quality traffic, lead generation, and revenue growth.
- Track and improve ROAS, CAC, conversion rates, and digital KPIs.

Social Media & Consumer Engagement
- Manage and execute social media strategy across Meta platforms an

📌 Digital Marketing Manager (India)
🏢 Coloplast
📍 India