The Senior Manager - Commercial Excellence owns the IMM head-office backend engine and the recent partnerships ecosystem – Mould-Maker, Auxiliary and Financier desks – that collectively enable the IMM sales organization.
The role institutionalizes program management, pricing discipline, partnership-led demand generation and CRM-led governance, converting central GTM strategy into standardized, measurable on-ground execution across regions.
Core Responsibilities
Commercial Excellence & Program Management
Own the IMM commercial excellence agenda – sales-process standardization, CRM / Salesforce adoption and governance cadence
Run program management for cross-functional growth initiatives; maintain milestone trackers and review documentation across central and regional teams
Drive CRM-led KAM data analytics and coverage discipline
Convert central GTM strategy into regional execution playbooks and standard operating procedures
Partnerships Ecosystem Ownership
Own the partnerships engine – Mould-Maker, Auxiliary and Financier desks – as a coordinated demand-generation system
Set partner empanelment standards, tiering frameworks, commercial guardrails and joint go-to-market models across desks
Drive partner-led lead generation, referral conversion and co-pitch win rates into the regional sales funnel
Run quarterly partnership reviews; govern scheme ROI and resolve cross-desk escalations
Pricing & Commercial Governance
Own IMM pricing governance – list / series pricing, discount-approval matrix and margin protection
Oversee accounts-receivable discipline, DSO control and credit-policy adherence
Provide commercial structuring support for complex and escalated deals
Application Engineering Enablement
Build segment-specific application capability (automotive, packaging, construction, consumer) through the Mould-Maker Application Specialist pool
Ensure technical solutioning support to regional sales for series selection, configuration and customer trials