JOB DESCRIPTION & ROLES AND RESPONSIBILITIES
SECTION 1: POSITION OVERVIEW
Position Title
Senior Manager — Product Specialist
Business Unit / Division
Multi Vertical
Location
Mumbai, Maharashtra — with pan-India travel
Reporting To
Business Head
SECTION 2: ROLE PURPOSE & BUSINESS CONTEXT
This role sits at the intersection of technology, commercial strategy, and market development — translating formulation expertise and market intelligence into profitable, differentiated products that strengthen Pidilite's leadership in the Indian construction, woodworking, automotive, and industrial maintenance segments.

The role requires an individual who combines deep technical knowledge of polymer with strong commercial instincts — capable of managing product P&L;, driving innovation pipeline, and engaging directly with customers, distributors, and internal stakeholders at the highest levels.
SECTION 3: KEY ROLES AND RESPONSIBILITIES
The following five KRAs define the core accountabilities of this position:
KRA 1 Product Portfolio Management & Strategy




- Own the complete product lifecycle across all SKUs and pack sizes.
- Define and execute the multi-year product strategy for each category — positioning, lifecycle management, portfolio rationalization, and SKU pruning based on volume, margin, and strategic fit.
- Develop and maintain product differentiation frameworks — clearly articulating USPs, competitive advantages, and application perks for each product vs. competition.
- Drive annual and long-term product planning in alignment with Business Head — including volume projections, capacity requirements, and market opportunity sizing.
- Conduct product profitability analysis across SKUs, regions, and channels — identifying opportunities to improve Contribution Margin through pricing, formulation, or pack-size decisions.
- Manage product rationalization: analyse slow-moving inventory, negative-CM products, and regional demand imbalances — provide structured recommendations for

📌 Senior Manager (Mumbai)
🏢 Pidilite Industries
📍 Mumbai