Job Purpose
This role is responsible for managing Virtual Relationship Managers for the Zone, who will be actively involved in the Distributor engagement, distributor servicing over phone and achievement of the sales target
Job Context & Major Challenges
Job Context /Job Challenges:
Retail business is an significant arm of the MF business. It helps the AMC garner equity assets, which is the most profitable asset in this business. It also helps in increasing the reach and penetration of various products across various geographies. There are multiple channels involved in this set up; namely-MFD (Mutual fund distributors), ND, PCG & Banking.
MFD Channel is the most critical channel for retail sales, majority bulk business is garnered from this channel. The channel helps us to increase our distribution and ensures our presence across the length and breadth of the country.
PPD-VRM Model-
PPD-VRM will be responsible for servicing the distributors virtually-(Emails/Call)
PPD-VRM also provides virtual support to Sales RM on call
MF Distributors will be mapped to each VRM and they will be the one-point contact for generating business from them virtually.
VRM would need to connect with the distributors using the existing PPD IVR numbers and e-mail ID.
Since this is a virtual model, no meeting in-person is required as of now. As such, a VRM will be functioning from their existing branches.
All necessary trainings of products, selling skills and soft skills will be provided to help them become the virtual relationship manager.
Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)KRA1Virtual Relationship Sales ManagementTracks market share and gross sales (to ensure that the Zone delivers the targets
Drives activation of MFDs to achieve higher sales volumes
Drives ongoing sales from the defined relationships and contribute towards sales achievements
Obtains and analyzes information from market to increase the Activation liaises t