· Plan
and execute integrated digital marketing strategies aligned with business and
sales objectives

· Drive
lead generation and performance across Google Ads, Meta (Facebook.
Instagram), LinkedIn, YouTube, SEO, and remarketing channels

· Own
end-to-end campaign planning, execution, optimization, budget management, and
KPI delivery (CPL, ROI, CTR, conversions)

· Manage
and optimize paid media campaigns on Google Ads, Meta Ads, and LinkedIn Ads

· Execute
on-page and off-page SEO strategies, keyword research, and website optimization
initiatives

· Manage
and optimize websites, landing pages, and conversion funnels to improve lead
generation

· Coordinate
with content teams to develop blogs, case studies, email campaigns, and website
content aligned with marketing objectives

· Manage
and grow brand presence across LinkedIn, Instagram, Facebook, and YouTube

· Plan
and execute social media calendars for campaigns, product launches, events, and
exhibitions

· Drive
engagement through organic and paid social media strategies, online reputation
management,



and community engagement

· Set
up Google Analytics and website tracking to clearly identify lead sources across all channels (Google Ads, SEO, social media, etc.)

· Ensure
all leads are correctly attributed to the appropriate marketing channel and
report channel-wise performance

· Regularly
audit and resolve issues in website tracking, forms, and conversion events to
maintain accurate lead source reporting

· Track
and analyze digital campaign and website performance using Google Analytics,
Google Tag Manager, and Search Console

· Prepare
weekly and monthly performance, lead, and ROI reports with actionable insights

· Coordinate
with external agencies, and internal stakeholders to ensure effective execution
of digital marketing initiatives

· Support
branding and promotional initiatives for product launches, exhibitions, and
events

· Work
with international clients and cross-functional team

📌 Digital Marketing Executive (Coimbatore North)
🏢 Roots Group of Companies
📍 Coimbatore North