Job Description:

Department: Retail Marketing

Experience: Minimum 15 yrs of experience in channel sales, dealer network in TMT/Cement industry in
the assigned state. Must be very solid in data analytics/MIS and plan work as per proper insights.

Qualification: Graduation; MBA (Marketing) preferably

Responsibilities:-
 Designing and implementing successful sales & marketing strategies.
 Tapping new markets and coordinating with channel partners to penetrate these segments to
expand business & generate income
 Development of network of Dealers & Distributors, with a long-term vision
 Evaluating, review, analyze and monitor periodic sales reports, potential sales.
 Create Customer Loyalty, Dealer & Distributor Loyalty programme as per Market scenario.
 Monitor Sales through digital tools (CRM)/Paperless environment.




 Ensure availability in all blocks in a district and strong secondary sales activities.
 Overview Branding work and proper BTL/ATL activities in the Zone.
 Arranging Mason/Engineer’s Meet /Influencer Meet as per calendar and proper distribution of
Gifts to all the influencers.
 Create Strategy for converting prospective dealer /in active dealers to active dealers as well
mapping competitors channel partners for conversion and association with the company.

Skills:-
Proficient in techno-commercial segment, Product & Sales Knowledge, Analytical Skills,
Effective Business Communication, Negotiation, Conflict Management & Resolution, Improvement
Orientation, Interpersonal Skills, Coaching and Mentoring skills, Skilled in Sales Tracking Software

📌 State Head for UP (Lucknow)
🏢 RECEX
📍 Lucknow