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Job Description:

: Shopper Marketing – General Trade, Consumer Business Group, 3M India Limited

Reporting to: Shopper Marketing Lead – General Trade, Contemporary Trade & Ecommerce
Level: Mid-Level
Works with: Channel Sales Leader, Regional Sales Managers, Category Development Marketers

Position Overview:
We are seeking a highly motivated and results-driven Shopper Marketing Specialist to join our team. The ideal candidate will have a background in sales combined with experience in shopper & trade marketing, with a strong aptitude for data analysis and insights generation. Hands on experience in data analytics & related tools will be a plus. This individual will play a critical role in driving our trade/channel marketing initiatives that are aligned to the portfolio strategy and channel priorities.





Responsibilities:
❖ Develop and execute quarterly and monthly shopper marketing plans to support sales objectives and drive growth
❖ Utilize knowledge of shopper journeys and consumer behavior to develop insights and identify triggers and barriers of purchase within designated channels (Kirana, Wholesale & Other Channels) to drive offtakes
❖ Own the end-to-end process of shopper marketing initiatives, from planning and timely execution to tracking and reporting on key performance metrics
❖ Collaborate with sales teams and category development marketers to identify key opportunities and develop targeted marketing programs and trade/shopper promotions to drive sell-through and market share gains.
❖ Work effectively with vendors (creative agencies, POSM agencies) to deliver best-in-class & innovative point of sale communication
❖ Utilize data analysis and market research to identify trends, opportunities,

📌 Shopper Marketer (Bengaluru)
🏢 3M
📍 Bengaluru