Job Description:

We are looking for a dynamic and detail-oriented Assistant Marketing Manager to join our fast-
paced Quick Service Restaurant (QSR) marketing team. This role demands a strong grasp of
brand marketing, product innovation, digital engagement, and on-ground activation. The ideal
candidate will support end-of-the-end marketing initiatives, from ideating new products to
executing influence campaigns and coordinating exciting in-store and city-level events.

Key Responsibilities:

1. Brand & Campaign Management
 Assist in planning and executing integrated marketing campaigns to drive brand awareness,
customer engagement, and sales.
 Ensure brand consistency across all channels and marketing materials.
 Coordinate with creative and media agencies for timely campaign execution.
2. New Product Development (NPD)
 Collaborate with cross-functional teams (R&D;, operations, supply chain) to support the ideation,
positioning, and launch of recent menu items.
 Conduct competitor benchmarking and consumer trend analysis to inform product innovation.
 Assist in packaging,



naming, pricing strategy, and go-to-market planning for new products.
3. Influencer & Partnership Marketing
 Identify and collaborate with relevant influencers, food bloggers, and content creators to
promote the brand and campaigns.
 Manage influencer briefs, contracts, timelines, and content approvals.
 Track and evaluate influencer campaign performance and ROI.
4. Event & Activation Management
 Plan and execute in-store marketing activities, store opening promotions, and themed
activations.
 Organize city-wide events, food festivals, sampling drives, or collaborations to boost local
visibility.
 Coordinate with vendors, event agencies, and operations teams for flawless execution.
5. POS & In-store Promotions
 Design and implement promotional strategies and merchandising at the outlet level.
 Ensure accurate and timely rollout of marketing materials such as menu boards, tent cards,
sign

📌 Assistant Marketing Manager- QSR for Mumbai
🏢 Talent Leads Consultants
📍 Mumbai