Job Description:

Job Description

The ideal candidate is a strategic, data-driven marketing leader with 5-7+ years of experience, ideally in the higher education sector. They possess a proven track record of developing comprehensive marketing strategies that directly increase student enrolment.
Expertise in digital marketing (SEO/SEM, social media), lead generation, and admission funnel optimization is essential. This individual is an inspiring leader, capable of mentoring a team, managing a budget effectively, and using data analytics to drive decisions and demonstrate ROI. They are excellent communicators, skilled at brand management and building key relationships with stakeholders.

Key Responsibilities:

1. Strategic Marketing Planning:
- Develop and implement strategic marketing plans aligned with the college’s enrolment goals and overall objectives.
- Conduct thorough market research and analysis to identify trends, opportunities, and competitive landscape.
- Define target audiences and develop effective marketing strategies to reach and engage them.

2.



Student Admission & Lead Generation:
- Lead the development and execution of lead generation campaigns to drive student applications.
- Manage the admissions funnel, optimising conversion rates from inquiry to enrolment.
- Collaborate with the admissions team to ensure a seamless and positive applicant experience.

3.Digital Marketing & Social Media:
- Oversee the college's digital marketing efforts, including SEO/SEM, social media marketing, email marketing, and content marketing.
- Develop and manage engaging content for various digital platforms to enhance brand awareness and drive traffic.
- Analyse digital marketing performance and optimize campaigns for maximum ROI.

4. Brand Management & Promotion:
- Develop and maintain a solid brand identity and messaging that resonates with target audiences.
- Oversee the creation of marketing collateral, including brochures, website content, and promotional materi

📌 Marketing Head (Siliguri)
🏢 RECEX
📍 Siliguri