Required Qualification: Graduate / Post Graduate in Marketing Management
Preferred Qualification: Business
Management- Marketing
Skill, Knowledge and Trainings:
The official should have excellent communication skills and should be able to interact with external parties such as banks, financial institutions and vendors
The official should have strong network amongst banks in India
The official should have positive presentation skills to create awareness about the company and its services
Should be technologically sound to understand the nuances of technology applications
Core Competencies:
• Passion
• Accountability
• Ownership
• Communication
• Team Work
Functional Competencies:
• Positioning and marketing of LEIL services in India
• Generating new leads by partnering with Indian Banks and financial institutions
Job Purpose:
To create brand awareness and increase the reach of LEIL.
Area of Operations Key Responsibility
Marketing The official shall be required to carry out the below tasks:
1. To build strategic relationships and partner with key industry players (banks), financial institutions and vendors
2. To effectively design and participate in marketing campaigns/expos/magazines from ideation to execution
3. To collect and analyze consumer feedback for designing advertising campaigns
4. Provide content for marketing campaigns/social media/digital marketing/LEIL website
Operations The official will co-ordinate with operations team and provide feedback to improve the processes.
Any Other Requirement:
The official will have to co-ordinate with other departments for the assigned tasks.
The official should be able to commute across India and visit branches of banks to build relationships and expand reach of LEIL.