Please note: This role will require to work from office for 5.5 Days in a week.
Job Title: Ecommerce Marketing Manager
Location Bangalore BO
Department/Group: Consumer Care
Position Reports to Ecommerce Lead
Job Description
We have a turnover of USD 1.10 billion, with more than 10,000 employees from 22 different nationalities. Our international business contributes to more than 50% of our turnover.
Position Summary:
Key Responsibilities:
1) Ecommerce Strategy: Develop and execute comprehensive ecommerce marketing strategies for Amazon and other online platforms to drive sales and enhance brand visibility.
2) Account Management: Manage relationships with key ecommerce partners (especially Amazon) to optimize listings, promotions, and brand presence.
3) Campaign Management: Plan and execute digital marketing campaigns, including paid search, display advertising, and social media marketing to support product launches and drive conversions.
4) SEO and Content Optimization: Optimize Amazon product listings,
ensuring they are fully optimized for search engines and are aligned with Amazon best practices for enhanced discoverability.
5) Data Analysis and Reporting: Analyze ecommerce performance metrics (conversion rates, traffic, ROI, etc.), prepare actionable insights, and make data-driven decisions to optimize strategies.
6) Budgeting: Manage marketing budgets for ecommerce campaigns, ensuring cost efficiency and maximum return on investment (ROI).
7) Collaborate with Cross-Functional Teams: Work closely with internal teams, including product development, supply chain, and design, to ensure a seamless ecommerce experience and effective product go-to-market plans.
8) Customer Insights: Analyze consumer behavior and trends to inform future product strategies and digital campaigns.
Qualifications:
1) 3+ years of experience in ecommerce marketing, preferably managing Amazon accounts.
2) Robust understanding of Amazon’s ecosystem, including Vendor