Job Purpose
“This position is open with Bajaj Finance ltd.”
Content Manager will be responsible for creating? improving and maintaining content with the goal of achieving business goals. Duties will also include raising brand awareness by sharing content? and monitoring web traffic and metrics with the interest of maintaining best practices.Duties and Responsibilities
PRINCIPAL ACCOUNTABILITIES
(Accountabilities associated with the job)
• Duties & Responsibilities:

o Develop content strategy that aligns with marketing and business targets both long term and short term.
o Collaboratively design and develop site content? design? and layout alongside design and marketing teams.
o Generate and publish engaging content
o Edit? proofread and improve upon writer's’ posts when necessary
o Ensure brand consistency by communicating effectively with writers
o Optimize content according to SEO
o Use content management systems to analyze website traffic and users engagement metrics
o Increase web traffic across platforms by managing content distribution to online channels and social media.




o Ensure all data and work is legally compliant (e.g. copyright protection)
o Remain current on developments and generate recent ideas to draw attention of audience

4. MAJOR CHALLENGES
(Challenges faced on an on-going basis in carrying out the job)
• KPI- success metrics ownership
• Online DIY Portal - Monitoring & Project Execution
• Liasoning with internal stakeholders for Capability Support & Project Management

5. DECISIONS
(Key decisions taken by job holder at his/her end)
Timeline & Deliverables for projects related to online DIY

6. INTERACTIONS
(Key working relationships a job holder needs to have INSIDE and OUTSIDE the company to accomplish the job)

Internal Clients
Roles you need to interact with inside the organization to enable success in your day to day work
IT, Business, COEs, Marketing, Call Centre, Legal & Compliance

External Clients
Roles you need to interact with outside

📌 Deputy Unit Manager (Pune)
🏢 Bajaj Finance
📍 Pune