Looking for Manager- Media Planning to join our agile team and embark on a rewarding career journey. Need people more from Traditional Media
please find below description – Pointers for Traditional media planning role:
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- Developing annual, quarterly and monthly marketing media plans based on market intelligence with the objective of brand building and demand generation Conceptualizing & implementing traditional media plans for product/campaign launches.
- Media Planning and Buying: Work to stiff targets of CPRP/Budgets – Drive Agency and Channels to get ROI’s through strategic planning, extensive use of research, data and analytics. Continuous reviews to ensure deliveries as per plan
- Media Prioritization, - in depth understanding of BARC, Media Markets and understanding of IRS/Product Linkage to determine Market Prioritizations
- Competition analysis – Intensive Analysis of Competitive Media spends to determine competitive strategies and our consequent moves.
- Developing holistic communication channel solutions and subsequent negotiation with media houses in order to maximize media return on investment – Evaluate other media vehicles like Print, Radio, Outdoor , Cinema and enable better utilization of money’s by ploughing money to better ROI vehicles
- Managing the Agency Partners to get the best returns from our Media Investment – Responsible End to End for Media Partners incentive payments – setting targets, monitoring and evaluating people and performance
- Media contract negotiating and budget control by using accurate reporting systems. Track the media agency’s service level with quarterly & bi-annual assessment
Skills and Qualifications:
- MBA (Marketing) full time with around 4 -8 years of Media Planning experience ideally in a FMCG or media agency
- B2C exposure in sales Organization
- Media Expertise: Strong knowledge of various media channels and their effectiveness in reaching specific target audiences.