Brand & Growth Manager

Reports to: Growth Head / Founders

Location: Gurgaon (On-site)

Work Model: 5 Days (Work from Office)

Experience: 2–5 Years

Role Summary

We are looking for a Brand & Growth Manager who combines creative thinking with a solid growth mindset. The ideal candidate will build brand awareness while driving measurable business outcomes across customer acquisition, engagement, retention, and referrals. This role requires a balance of strategic thinking, campaign execution, customer insights, and performance measurement.

Key Responsibilities

1. Brand Strategy & Positioning
- Own brand positioning and messaging across all customer touchpoints.
- Build campaigns that strengthen brand awareness, trust, and premium perception.
- Ensure consistency across digital, offline, and customer communication channels.
- Monitor brand performance using awareness, engagement, and sentiment metrics.

2. Growth Marketing & Demand Generation
- Plan and execute integrated marketing campaigns to drive customer acquisition and revenue.




- Collaborate with the Performance Marketing team to improve full-funnel conversion.
- Develop referral, retention, and lifecycle marketing initiatives.
- Increase direct and organic acquisition through sustainable growth programs.

3. Customer Insights & Campaign Management
- Conduct customer research to identify growth opportunities and improve messaging.
- Translate customer insights into actionable marketing initiatives.
- Plan and execute campaigns with clearly defined goals, KPIs, and performance measurement.
- Continuously optimize campaigns based on customer behavior and business outcomes.

4. Analytics & Cross-functional Collaboration
- Track campaign performance using analytics and reporting tools.
- Measure KPIs including customer acquisition, engagement, referrals, retention, and campaign ROI.
- Collaborate with Product, Design, Content, CRM, and Performance Marketing teams to improve customer experience.
- Use marketing i

📌 Brand & Growth Manager (Gurugram)
🏢 Consultbae India
📍 Gurugram