Role Summary

The Growth Associate is the execution engine of the growth team.

You sit at the intersection of:
- Performance marketing
- Creative production
- CRM & analytics
- Influencers & affiliates

Your mandate is simple:

Ensure every growth initiative is tracked, executed, and delivered on time—without things falling through the cracks.

You enable the Growth Lead to focus on strategy by owning coordination, tracking, and follow-through across all growth functions.

What You Will Own (KRAs)

1. Performance Marketing & Ads Coordination
- Work closely with the performance team and agency on:
- Meta Ads
- Google Ads
- Track:
- Active campaigns
- Deliverables
- Performance signals
- Understand and report:
- CPM, CTR, CPC, ROAS, frequency, thumb-stop rate
- Coordinate:
- Briefs
- Creative assets
- Approvals
- Go-live timelines
- Proactively flag:
- Budget pacing issues
- Ad fatigue
- Audience saturation

2. Creative Analysis, Planning & Research
- Analyze:
- Ad creative performance
- Fatigue signals
- Winning formats
- Research:
- Competitors (Meta Ad Library, YouTube,



Instagram)
- Hooks, formats, messaging trends
- Contribute:
- New creative ideas (UGC, testimonials, demos, before-after)
- Own:
- Monthly creative calendar
- Creative briefing timelines
- Conduct:
- Post-campaign reviews
- Document learnings and insights

3. Website, Landing Pages & CRO Coordination
- Coordinate with website team/agency for:
- Landing page updates
- Fixes
- Recent builds
- Track:
- All requests from brief â live
- Share:
- Performance insights
- Heatmap findings
- Flag and resolve:
- Slow load times
- Broken links
- CTA issues

4. Data, Analytics & Reporting
- Work with analytics & CRM teams to track:
- Traffic sources
- Funnel drop-offs
- Conversion rates
- Repeat purchase behavior
- Identify:
- Funnel leakages
- Drop-off points
- Build:
- Weekly growth reports
- Maintain:
- Central dashboard / tracker
- Bring:
- Data-backed insights
- Hypotheses + action plans

5. CRM & Nurturing C

📌 Assistant Growth Manager (Serilingampalle (M))
🏢 Litemed India
📍 Serilingampalle (M)