Summary:

We are seeking a highly motivated and detail-oriented Meta Ads Specialist (Fresher) to join our agile marketing team. This role is ideal for a recent graduate or early-career professional eager to build a foundation in digital advertising, specifically within the Meta ecosystem (Facebook and Instagram). The primary purpose of this position is to support the development, execution, and optimization of paid advertising campaigns across Meta platforms, contributing directly to lead generation, brand awareness, and conversion goals. As a key member of the marketing team, you will gain hands-on experience in campaign management, audience targeting, performance analytics, and creative strategy. Your work will play a crucial role in driving measurable results and enhancing our digital presence in a competitive market. This is a unique opportunity to grow within a fast-paced, data-driven environment while mastering one of the most impactful digital advertising platforms today.

Responsibilities:
- Assist in the creation, setup, and management of Meta Ads campaigns (Facebook & Instagram)



using Meta Ads Manager.
- Collaborate with the marketing team to develop compelling ad creatives, copy, and landing pages aligned with campaign objectives.
- Conduct audience research and segmentation to identify target demographics and optimize ad targeting strategies.
- Monitor campaign performance using Meta Business Suite and Google Analytics, generating regular reports on KPIs such as CTR, CPC, ROAS, and conversion rates.
- Perform A/B testing on ad variations (copy, visuals, CTAs, audiences) to improve campaign efficiency and ROI.
- Stay updated on Meta’s advertising policies, algorithm changes, and emerging trends in digital marketing.
- Support the preparation of monthly performance summaries and recommendations for campaign optimization.
- Assist in maintaining a centralized ad library with approved creatives, messaging, and brand guidelines.

Requirements
Requirements:

📌 Meta adds (Hyderabad)
🏢 Digital Nest
📍 Hyderabad