Job Objective:
Drive sales and channel development for the assigned state through structured reporting, governance, and strategic initiatives.
Key Responsibilities
1. Sales Monitoring & Governance
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Own state-level sales targets including target planning, phasing, and achievement at Dealer, District, SO, ASM, and RSM level.
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Ensure daily team standups and monitor daily/weekly/monthly sales vs. plan, dispatch, and collections.
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Conduct weekly war-room reviews with RSMs/ASMs/NSH.
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Coordinate with logistics, commercial, branding, and other teams for policies, pricing, queries, and schemes; communicate updates to sales teams and channel partners.
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Ensure timely reporting of MIS to SH/NSH (Tuesday/Friday).
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Ensure PJP planning and adherence for all sales team members.
2. Dealer Network Development
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Support DB/Dealer appointments and reactivation.
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Conduct gap analysis on DB/dealer health with funnel management and closure support.
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Regular white-space mapping to identify potential for new dealer/distributor appointments.
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Monitor channel health including dealer/distributor ROI, identify early attrition risks, and guide the team accordingly.
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Maintain competitive intelligence on pricing and schemes; provide inputs for scheme design while maintaining NSR.
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Drive dealer liquidation and demand build through coordination with secondary sales.
Key Performance Indicators (KPIs)
Sales Performance:
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Primary Sales Volume vs. Target & GOLY
Channel Development:
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Recent Dealer Appointments (Billed) & Reactivations (Billed) vs. Target
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Number of Dealers Billed vs. Target
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Inactive % of dealers above threshold
Execution Discipline:
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PJP Adherence & Visit Compliance aggregated up to RSM level (Target: 90% adherence)
Qualifications & Skills
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Bachelor’s degree in Business, Marketing, or related field (preferred).
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Minimum 5+ years in business analytics and reporting roles.
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Advanced MS Excel skills (dashboards, pivots, data ana
📌 State Sales Excellence Manager for Kolkata
🏢 RECEX
📍 Kolkata
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