Product Marketing Lead (Bengaluru)

Product Marketing Lead (Bengaluru)

12 Aug
|
Candor Health
|
Bengaluru

12 Aug

Candor Health

Bengaluru

Experience: 5-10 years
Work Location: Remote (US-based)

About Candor Health
Candor Health is a healthcare intelligence platform that is powering companies with high quality, transparent, and actionable data in the US on doctors, facilities, insurance plans, costs, and more. We believe that providing higher quality, transparent data not only leads to better decisions, but creates greater trust and confidence for the entire healthcare ecosystem. We are getting data from a variety of growing sources including certification boards, booking sites, claims, social media, and others, with human and automated verification. We have built a high quality data set that has been baked off favorably against other healthcare data vendors, including public companies and startups that have been compiling healthcare data for many years. We are backed by some of the most prominent VCs and angels in healthcare who have a track record of building very successful technology companies.

Life at Candor
At Candor, everyone is a leader. The areas you own are yours to build and progress.



Best ideas win We value a culture where the team not only enjoys working together solving some of the biggest data challenges in the healthcare industry, but also has fun doing it. Building a outstanding company is hard work but work-life balance is also important.

Responsibilities

Positioning & Narrative
• Define and refine Candor’s category story and differentiation
• Develop segment-specific messaging for payers, digital health companies, and healthcare IT platforms
• Translate technical infrastructure into clear economic and strategic value

Sales Enablement
• Own core pitch decks and segment variations
• Build ROI frameworks and business case materials
• Develop competitive positioning and objection handling
• Partner with sales on strategic enterprise deals

Product Launches
• Lead go-to-market strategy for new features and capabilities
• Craft launch messaging, collateral, and campaigns
• Ensure tight alig

📌 Product Marketing Lead (Bengaluru)
🏢 Candor Health
📍 Bengaluru

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