As a Performance Marketer, you will be responsible for developing, managing, and executing data-driven performance marketing strategies to drive high-quality traffic and conversions through paid media channels. You will work extensively across Google Ads, Meta Ads (Facebook/Instagram), and other key digital platforms, playing a pivotal role in delivering measurable growth for top-tier brands by combining strategic thinking with hands-on campaign execution.

Key Responsibilities

Campaign Strategy & Execution
- Lead the planning, execution, and optimization of paid campaigns across Google Ads, Meta Ads, and Programmatic platforms.
- Conduct in-depth keyword research, structure campaigns and ad groups, and develop compelling ad copies aligned with business objectives.

Performance Management
- Continuously monitor and optimize campaigns for CPL, CPA, ROAS, and other key performance metrics.
- Perform ongoing A/B tests on creatives, audiences, placements, and bidding strategies to identify top-performing combinations.

Client & Stakeholder Management




- Manage the end-to-end client lifecycle – from onboarding and campaign setup to performance reviews and ongoing optimization.
- Collaborate with leadership to refine strategic direction and provide expert digital advertising recommendations to clients.

Analytics & Reporting
- Use tools like Google Analytics, AppsFlyer, Branch, and other MMPs to analyze user behavior and campaign performance.
- Maintain campaign budgets, track spends, and deliver transparent, insightful performance reports with data-backed recommendations.
- Support Quarterly Business Reviews (QBRs) with QA-checked data, dashboards, and strategic insights.

Conversion & Creative Optimization
- Provide actionable inputs for landing page optimization, funnel refinement, and creative direction.
- Work closely with design and content teams to align creatives with performance goals.

Market Awareness
- Stay updated with platform updates, digital marketing trends, co

📌 Performance Marketers (Pune)
🏢 GladOwl Web Solutions
📍 Pune