Offline Marketing Lead (Delhi)

Offline Marketing Lead (Delhi)

12 Aug
|
Stable Money
|
Delhi

12 Aug

Stable Money

Delhi

About Stable Money

Reliable Money is India’s leading fixed investment platform. It is a marketplace which helps customers discover and invest in high-quality fixed-income products such as Fixed Deposits (FDs), RD, Bonds, Credit Cards, Mutual Funds from trusted institutions. Stable Money has 30 lac+ trusted investors, 2000cr+ bookings since inception and is backed by marquee investors such as Z47, Lightspeed, Fundamentum, Matrix Partners, RTP Global to name a few.

Campaign Planning & Execution
▸ Plan and execute a weekly calendar of offline activation events across high-footfall locations — apartment complexes, tech parks, corporate campuses, community fairs, and weekend markets.
▸ Scout new venues proactively and build a robust pipeline of activity locations for the month.
▸ Coordinate all on-ground logistics including stall setup, collateral, staffing, and tech requirements to ensure smooth event operations.
▸ Design engaging activity formats (lucky draws, investment calculators, quiz booths, etc.) that attract passersby and encourage meaningful conversations.





Access & Permissions
▸ Independently negotiate and secure entry permissions from RWAs, facility managers, HR teams, and event organisers at high-density locations.
▸ Maintain a living database of contacts at key venues to enable quick re-activation and recurring access.
▸ Develop relationships with local event aggregators, community groups, and corporates to unlock exclusive marketing opportunities.

Lead Generation & Handover
▸ Capture qualified leads at every activity through structured data collection (name, contact, investment intent, investable amount).
▸ Ensure timely and accurate CRM entry of leads post-activity with all relevant context for the sales team.

▸ Brief the inside sales team on lead context and activity insights to maximise conversion rates.
▸ Track lead-to-conversion funnel and proactively close feedback loops with the sales team to improve lead quality.

Vendor & Creative Management
▸ M

📌 Offline Marketing Lead (Delhi)
🏢 Stable Money
📍 Delhi

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