Engaging with internal and external stakeholders to facilitate and further the achievements of business goals.
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Developing and implementing marketing promotion plans/programs for the country according to overall franchise plan and budget.
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Portfolio Strategy & business development planning (includes current product launches)
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Leading Product Launch and Life Cycle Management in collaboration with sales leadership, local and global cross-functional stakeholders.
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People Development & Team Building: Enable a cohesive marketing team by coaching & developing Product Management role for future.
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Analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption etc. and implement Campaigns to drive Portfolio as per division’s goals.
Core Job Responsibilities
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Conceptualize and Lead execution of marketing plans for portfolio(s) as per franchise goals and budgets, coordinate with internal functions, customers and external service providers,
monitor on ground execution of programs/ conferences/ events/ promotions etc., troubleshoot, ensure the right set of metrics are in place for tracking success.
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Planning and implementing Product launches and Product life cycle management. Monitoring sales performance and effectiveness of marketing programs against goals set.
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Product Life cycle management and working with cross functional teams to drive product approvals, inventory planning and product availability as per portfolio marketing plans.
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Conduct analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption etc. relevant to own products in-country in order to analyze impact of market conditions, guide local franchise operations teams, report back to the regional/global team & highlight possible modifications to the regional/ franchise marketing plans
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Development of key marketing communications for portfolio, works closely with agencies an
📌 Sr marketing Manager (Mumbai)
🏢 Right Advisors
📍 Mumbai
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