Job Description – Regional Marketing Manager | Gold Loan
Role Purpose:
• Act as the marketing partner to the regional sales team for the Gold Loan business.
• Drive on-ground marketing support across lead generation, branch visibility, catchment activation, BTL initiatives, merchandising, gifting, and current branch launches.
• Enable branch teams with localized marketing interventions to improve walk-ins, enquiries, visibility, and business acquisition.
Key Responsibilities:
• Work closely with regional / zonal / area sales teams to understand business priorities and branch-level marketing needs.
• Plan and execute regional marketing initiatives aligned to sales targets and catchment opportunities.
• Drive lead generation programs through local activations, hyperlocal campaigns, outreach activities, and demand-generation efforts.
• Strengthen branch visibility and local market presence through outdoor branding, signage, neighborhood branding, and other catchment-focused initiatives.
• Build and manage the BTL calendar for the region in line with business cycles,



festive opportunities, and market priorities.
• Execute on-ground activities such as local activations, roadshows, market outreach, leaflet drops, kiosk activities, and partnerships, wherever relevant.
• Ensure effective deployment of branch merchandising, POSM, branding material, and signage across locations.
• Lead marketing support for new branch launches, including pre-launch visibility, launch-day activation, and post-launch sustain plans.
• Manage promotional collateral, gifting, and sales support material for branches and field teams.
• Coordinate with internal stakeholders and external vendors for timely, high-quality, and cost-efficient execution.
• Track initiative effectiveness and support business teams with insights on lead generation, visibility impact, and local activation outcomes.
• Adherence to regulatory and brand guidelines
Key Deliverables
• Improved branch walk-ins, enquiries, and local le

📌 Regional Marketing Manager (Goregaon)
🏢 Financial services
📍 Goregaon