The Affinity role is responsible for developing, managing, and growing affinity partnerships that drive insurance distribution through member-based organizations, associations, employers, financial institutions, and other affinity groups. The role focuses on creating mutually beneficial partnerships, delivering tailored insurance solutions, and achieving revenue and growth targets.

Key Responsibilities
Affinity Partnership Development
- Identify, evaluate, and onboard current affinity partners such as associations, clubs, trade bodies, banks, NBFCs, and digital platforms
- Design and negotiate affinity agreements including commercial terms, revenue share, and service models
- Build long-term strategic relationships with key decision-makers and stakeholders

Product & Program Management
- Work closely with insurers, underwriting, and product teams to develop customized insurance solutions for affinity groups
- Support pricing, coverage customization, and value-added services based on partner needs




- Ensure products remain competitive and compliant with regulatory requirements

Revenue & Growth Management
- Own revenue targets for affinity partnerships and drive sustainable portfolio growth
- Monitor partner performance, conversion ratios, and customer engagement metrics
- Develop growth strategies including cross-sell, upsell, and renewal initiatives

Stakeholder Collaboration
- Coordinate with internal teams including sales, operations, claims, marketing, and compliance
- Support partner marketing campaigns, member communications, and digital journeys
- Act as the primary point of contact for affinity partners for escalations and relationship management

Governance & Compliance
- Ensure all affinity programs comply with insurance regulations, broker guidelines, and internal policies
- Support audits, reporting, and documents

📌 AVP - Affinity Sales (Bengaluru)
🏢 EDME
📍 Bengaluru