Location: Mumbai (Work From Office)
Working Days & Hours: Monday to Friday, 10:00 AM – 7:00 PM
About our client
They are fast-growing D2C edtech company creating world-class, screen-free brain development programs for children aged 0–6 years. With a presence across India and global markets, we are on a mission to unlock every child’s true potential through scientifically designed learning programs.
Role Overview
We are seeking an experienced Digital Marketer who will be responsible for managing and optimizing large-scale digital campaigns across Meta and Google platforms. The ideal candidate should have hands-on experience in handling monthly budgets of ₹10 Lakhs+, driving ROI-focused campaigns, and finalizing creatives using both traditional and AI-powered tools.
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Display, YouTube).
- Manage a monthly budget of ₹10 Lakhs+ with accountability for ROI and CPL targets.
- Monitor, analyze, and report campaign performance using tools like Google Analytics, Meta Business Manager, and other tracking platforms.
- Conduct A/B testing of ad creatives, landing pages, and audience segments to maximize efficiency.
- Collaborate with creative & content teams, while also using AI tools for content generation and design, to finalize ad creatives and campaign material.
- Stay updated with industry trends, algorithm changes, and new platform features to ensure campaigns remain competitive.
- Provide weekly and monthly performance reports with actionable insights.
Requirements
- 3–4 years of proven experience in performance marketing/digital marketing.
- Hands-on experience managing large budgets (₹10–12 Lakhs+ per month).
- Robust knowledge of Meta Ads Manager & Google Ads platforms.
- Proficiency in Google Analytics, Tag Manager, and performance tracking tools.
- Experience w