Business
Cement HO
Unit
Birla White
Location
Birla Centurion, Mumbai
Function
Sales & Marketing
Department
Marketing
Position Title
Innovation Manager
Key Result Areas
Supporting Actions
Drive the Product Innovation Strategy
- Perform periodic product and market reviews to identify gaps and areas of opportunity for the product & category. Conduct frequent in-sighting exercise with current field team, applicators to identify areas if opportunity. Also, engage with industry experts, and have discussions with Internal R&D; to identify new market trends in the industry.
- Shortlist the range of categories/products that Birla White can enter in the future in line with company strategy by continuously monitoring newer products in the building and construction chemicals Industry.
- Based on research, develop current products with R&D; and work towards launching the product.
- Continuously Track and provide leadership with key product insights & recommendations based on innovation metrics.
New product ideation and managing the product pipeline
- Finalize the product pipeline for every financial year and manage the pipeline ensuring regular recent product launches.
- Formulate product strategy aligning with business strategy.
- Design & detail product roadmap for short as well as long term.
- Provide guidance on designing product packaging with agencies, test the products in the market, define consumers, communications and prepare GTM plan.
Product Development & Manufacturing (cross functional coordination), Market assessment
- Coordinate with the plant R&D; team for the lab development of the product, provide them with product benchmarks, and set requirements for the product according to market standards.
- Guide the plant production teams by providing them with new product target volume projections for 3 years, and current SKUs which is to be produced at the plant. Evaluate if additional Capex is to be provided for manufacturing of new product.
- Conduct market trials before launch-