Role Purpose

To build and lead company’s HORECA (Hotels, Restaurants,
Catering, Cafeterias, Cloud Kitchens, Institutions) business for appliances. The role holder will be responsible for developing the
go-to-market strategy, building a national sales organization, creating channel
partnerships, winning key accounts, and delivering profitable revenue growth.

Appliances adoption is growing across restaurants, hotels,
institutional kitchens, catering businesses, and cloud kitchens due to energy
efficiency, safety, operational consistency, and sustainability perks.
Direct sales, distributors, and key account management are the dominant routes
to market in this segment.

Key Responsibilities

1. Business Creation & Strategy

* Develop a 5-year HORECA growth roadmap for the company

* Create market segmentation strategy:

* Hotels

* Restaurant
Chains

* QSR Chains

* Cloud Kitchens

* Caterers

* Hospitals

* Educational
Institutions

* Corporate
Cafeterias

* Define pricing architecture and product portfolio.

* Build annual business plans and sales targets.

2.



Route-to-Market Development

* Establish a pan-India HORECA sales network.

* Appoint and manage:

* Commercial
kitchen equipment distributors

* Regional dealers

* Project
consultants

* Kitchen
contractors

* Foodservice
equipment integrators

* Develop direct sales model for key accounts.

* Create channel incentive programs.

Direct sales and specialized distributors are critical
channels for large HORECA customers because buyers require installation,
customization, and after-sales support.

3. Key Account Management

Build strategic relationships with:

* National hotel chains

* Restaurant chains

* QSR operators

* Corporate cafeterias

* Healthcare institutions

* Educational institutions

* Catering companies

Responsible for:

* Annual contracts

* National rate agreements

* Multi-location rollouts

* Product standardization programs

4. Project Sales & Specification

* Get company’s products sp

📌 Head HORECA Channel (Bengaluru)
🏢 XpertReach
📍 Bengaluru