Location: Lower Parel, Mumbai (5 minutes from Railway Station)
Work Mode: 100% Work from Office
Work Timings: 10:15 am – 7:15 pm
Working Days: Monday to Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off)
Duration: 3 Months
Reports to: Retention Marketing Manager
Why IIDE
IIDE - The Digital School is Asia’s most trusted digital marketing institute, offering government-recognized online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape.
About the Role
As a Retention Marketing Intern at IIDE’s Lower Parel campus, you will assist in executing and optimizing retention campaigns across Email, SMS, and WhatsApp channels. You will work closely with the retention marketing team to coordinate campaign execution, manage audience lists, track campaign performance, and support customer engagement initiatives.
This role is ideal for someone who is detail-oriented, eager to learn marketing automation tools,
and interested in data-driven marketing and customer retention strategies.
What You'll Do
Campaign Execution & Coordination
- Support the execution of marketing campaigns through Email, SMS, and WhatsApp platforms.
- Assist in scheduling and monitoring campaigns using tools like MoEngage, Leadsquared, Chat360, and Make.
- Coordinate with internal teams for campaign requirements and approvals.
- Help draft explicit and engaging campaign copy along with the content team.
Data Segmentation & Reporting
- Assist in organizing and segmenting customer data from CRM systems.
- Maintain campaign reports and trackers using Google Sheets.
- Monitor daily campaign performance metrics and share observations with the team.
- Help identify trends and opportunities to improve engagement rates.
Automation & CRM Support
- Support the setup and maintenance of customer journey automation flows.
- Ensure campaign data accuracy and