We are seeking a
seasoned Product Marketing Manager to drive global positioning,
messaging, and demand for FinnAxia, our flagship lending platform. This
role will be pivotal in shaping how the product is perceived across India, Middle East & Africa (MEA), and Southeast Asia (SEA), working closely
with product, sales, and regional teams.
The ideal
candidate brings 8+ years of experience in the banking domain, with solid exposure to enterprise SaaS marketing, solution positioning, and
GTM strategy.
If you have
built and positioned transaction banking products and want to take a global
story across India, MEA and SEA this is your opportunity to shape the narrative
of the leading transaction banking community – FinnAxia.
Key
Responsibilities include
A. Product Positioning & Messaging
- Own and evolve FinnAxia’s value proposition across banks.
- Craft region-specific messaging aligned to market
maturity (India vs MEA vs SEA)
B. Go-to-Market (GTM) Strategy
- Lead end-to-end GTM planning for product launches,
upgrades, and regional expansion.
- Partner with regional sales to create Partner with regional
sales to create market entry strategies for key geographies
- Align GTM with long sales cycles (12–18 months) typical
of transaction banking platforms
C. Sales Enablement
- Develop high-impact sales assets: pitch decks, battle
cards, ROI calculators, case studies.
- Support large deal pursuits with customized
storytelling and solution positioning.
- Train sales teams across regions on product narratives and
differentiation
D. Demand Generation & Campaigns
- Collaborate with demand gen teams to drive pipeline-building
campaigns for both transformation for existing customers and GA releases
for prospects.
- Design account-based marketing (ABM) programs for
product positioning in strategic accounts.
- Leverage digital, events, partnerships, and analyst relations
to build visibility
E. Market & Competitive Intelligence
- Track competitor offerings (Newgen, Intellect, e