Associate Manager / Manager – Qualitative Research (Individual Contributor)

The CoinDCX Journey: Building the Future of Consumer-Centric Finance

At CoinDCX, our mission is to make crypto and blockchain accessible to every
Indian by building products that are secure, intuitive, and trusted.

As crypto evolves from an early-adopter category to a mainstream financial
product, understanding people has become just as important as building
technology. Every feature we launch, every campaign we create, and every
customer experience we design has the potential to influence how millions of
Indians engage with digital assets.

Our Consumer Insights team sits at the intersection of Product, Design,
Marketing, Strategy, Analytics, and the Founder's Office. We help the
organisation move beyond knowing what customers do to understanding why they do
it—bringing the voice of the customer into every important business decision.

This role sits at the heart of that mission, uncovering deep human insights
that shape product innovation, customer growth, and brand strategy.

About the Role





We are seeking a curious, empathetic, and business-minded Qualitative
Researcher to join our central Consumer Insights team.

You will be responsible for leading end-to-end qualitative research
initiatives that help the organisation deeply understand customers, uncover
unmet needs, validate product opportunities, and influence strategic decisions
across the business.

This role is critical to building customer empathy across:

* Product discovery and innovation
* User experience and journey optimisation
* Brand positioning and communication
* Customer acquisition and retention strategy
* Market and behavioural understanding
* You will work closely with Product, Design, Marketing, Strategy, Analytics,
and the Founder's Office to ensure customer understanding remains central to
every significant decision

Why This Role Exists

* Analytics can tell us what customers are doing.
* Qualitative research hel

📌 Assistant Manager/Manager (Bengaluru)
🏢 Growth & Marketing
📍 Bengaluru