Category Marketing Planner
Description -
Job Summary
• This role is responsible for directing the development of value propositions, integrated solution offerings, and market positioning with partners, nurturing strategic relationships, and optimizing partnerships. The role also involves leading efforts to acquire new customers and expand business through partner channels, leading training and sales support, creating and executing marketing programs, and supporting management of partner market development funds. The role also directs development of messaging and content frameworks and contributes to complex projects while building productive relationships.

Responsibilities
• Directs development of value proposition, integrated solution offering and market positioning to/with/through partner and successfully launches solution in the market.
• Develops and nurtures strategic relationships with key partners, including business, technology, and channel partners.
• Leads efforts to onboard new strategic partners and continuously optimize existing partnerships.




• Develops and oversees execution of strategies for acquiring recent customers and expanding existing business through partner channels.
• Leads training and sales support and helps in development and delivery of sales education program for channel and partner sales forces.
• Leads creation and execution of marketing programs and solutions with partners, driving demand and incremental revenue for organization’s offerings.
• Contributes to the management and optimization of partner market development funds (MDF), including tracking availability, utilization and compliance, and proposing new MDF-based initiatives.
• Directs development of messaging and content framework for partner programs and campaigns.
• Develops and builds productive internal/external working relationships and provides mentoring and guidance to lower-level employees.

Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, B

📌 Category Marketing Planner (Gurugram)
🏢 Hp
📍 Gurugram