Job Description:
- The company is seeking a senior resource who would head the social media and Digital Marketing Division.
- The incumbent would be responsible for leading and guiding the team in making social media and digital media campaigns.
- The role would include Campaign strategizing, developing, implementing, monitoring and reporting
- Coordinating with clients for the campaigns, planning, creative approvals and feedback.
Candidate Profile:
- The agency has large clients where the interaction is with very senior professionals. It is essential that the candidate have a good personality, knowledge, and robust communication skills.
- Should have leadership skills, be proactive and take total ownership of work
- Experience, including but not limited to Facebook, Instagram, LinkedIn, Twitter, Snapchat, Pinterest, Flickr, and YouTube.
- Should have working knowledge of relevant AI tools/technologies and would be responsible for building up an AI ecosystem in the agency.
- Understanding of social media analytics tools and paid/promoted campaigns
- Should have handled influencer-led campaigns and UGC
- Know how to propagate content across relevant groups to reach bigger & relevant audience
- Ideally should have handled social media accounts with at least 100,000 followers and business of at least 50 lakhs
Required Criteria
- PG/Graduation in Computer/IT/Marketing/Communication or an appropriate course is required—exceptions will be made for exceptional candidates
- Experience in an Advertising or a Social media agency at a senior role is essential