Key Responsibilities:

· Create
high-quality written, visual, and video content tailored for platforms like
website, social media, ebooks, articles, whitepapers, presentations, blogs,
case studies and product guides/user manuals etc.

· Write,
edit, and proofread a variety of content, including articles, blogs, email
campaigns, whitepapers, social media posts, and videos etc.

· Design
and structure visually compelling PowerPoint presentations for product ppts,
internal meetings, client pitches, webinars, and conferences

· Develop
and execute content strategies tailored to IT, B2B products, and SaaS
solutions, focusing on key industry pain points, trends, and customer
challenges.

· Ensure
all content is optimized for SEO and adheres to the best practices for search
engine visibility.

· Craft
transparent, concise, and engaging scripts for videos that simplify complex concepts.

· Manage
and update the company's content library, ensuring all materials are current
and relevant.

· Produce
visually compelling videos across various formats, such as webinars and video




series.

· Develop
and manage a content calendar to ensure consistent delivery of content that
supports marketing campaigns and brand messaging

· Work
closely with cross-functional teams, including marketing and product
departments, to align content efforts with overall business goals.

· Gather
information from subject-matter experts and develop, organize, and write
procedure manuals, technical specifications, and process documentation.

· Continuously
seek ways to enhance and grow within the content creation field, experimenting
with new content formats and strategies.

· Collaborate
with product managers, developers, Presales, CoE and marketing teams to ensure
accuracy and alignment with business messaging.

· Collaborate
with internal stakeholders to gather content requirements and feedback to
refine content output.

· Perform
Thorough Research and Identify key content themes and topics that

📌 Marketing Executive Mid (Bengaluru)
🏢 Pragma Edge
📍 Bengaluru