Description
Content Manager (Content-Led Growth)
Company: Mission Inbox, a B2B email infrastructure platform. 80M+ emails per month, cash-flow positive, fully remote and globally distributed. Execution standards of a company 10x our size, without the survival anxiety.
Type: Full-time, remote
Team: Marketing / GTM
The Mandate
You own every word Mission Inbox publishes and every channel it moves through. Blogs, AI-optimized articles, social, and distribution are yours end to end. You are measured on three questions, and only these three:
- How do we get cited more by AI engines like ChatGPT, Perplexity, Google AI Overviews, and Claude?
- How do we convert social engagement into qualified leads?
- How do we build measurable pipeline through content channels?
If a content activity does not move one of those three, it does not happen.
Objective 1: Win AI Citations (GEO / AEO)
AI engines are becoming a primary discovery layer for B2B buyers. Getting cited by them is now a distinct discipline from ranking in classic Google. It rewards different signals: extractable answers,
structured data, entity authority, and being the source other sites reference.
What you'll do:
- Build a GEO content system on question-led articles structured for direct extraction, with transparent question-based headings, concise answer blocks, defined terms, and stats with sources.
- Establish Mission Inbox as a citable entity on deliverability, sender trust, and email infrastructure topics.
- Track share of voice across AI engines for target queries and iterate on what actually gets cited.
Why this matters: Classic SEO optimizes for a click. GEO optimizes for being the quoted authority even when there is no click. For an infrastructure company where trust is the product, being the source AI models cite compounds credibility in a way ad spend cannot.
Objective 2: Convert Social Engagement Into Leads
Engagement is a vanity metric until it produces a lead. Your job is not to grow the follower count. It is