- Develop, execute, and manage multi-channel B2B marketing campaigns with a focus on lead
generation and engagement.
- Create compelling content and copy for email campaigns, landing pages, and marketing
collaterals aligned with brand voice and goals.
- Analyze campaign performance metrics to determine when to start, optimize, or stop campaigns
for maximum ROI.
- Ensure accurate audience segmentation, targeting, and database management for campaign
effectiveness.
- Collaborate closely with internal teams to align campaign goals, creatives, and deliverables.
- Utilize marketing automation and email tools (preferably Adestra, Instiller, SendGrid) to design
and deliver effective campaigns.
- Interpret data insights, generate reports, and recommend data-driven improvements.
- Demonstrate excellent communication skills and a deep understanding of UK and US accents for
smooth coordination with global clients.
- Bring creativity and strategic thinking to campaign planning, ensuring every project is both




innovative and results-oriented.
- Take ownership of assigned tasks, display accountability, and ensure timely completion with
minimal supervision.

Requirements
- Excellent communication and written English skills.
- Proven experience in copywriting and creative ideation.
- Solid analytical mindset with the ability to make rational, data-backed decisions.
- Proactive and self-driven — capable of managing projects independently.
- Experience in B2B lead generation and email marketing campaigns.
- Hands-on experience with tools like Adestra, Instiller, SendGrid, and similar platforms.
- Sound understanding of marketing principles, campaign strategy, and digital outreach processes.
- Hands-on experience in cold email outreach and lead generation campaigns, with working knowledge of DMARC, SPF, DKIM, and DNS setup for email authentication and deliverability.​

📌 Campaign Manager (Coimbatore)
🏢 InFynd
📍 Coimbatore