Job Description:

Position Overview

We are looking for a results-driven Performance Marketing Manager to lead paid digital campaigns
across multiple channels, focusing on driving measurable growth and optimizing return on investment
(ROI). The ideal candidate will excel in developing data-driven strategies, managing high-performing
campaigns, and leveraging creative collaboration to achieve key business objectives. This role will require
expertise in analytics, budget management, and customer journey optimization while ensuring alignment
with the company’s overall marketing goals.

Key Responsibilities

1. Campaign Strategy & Planning
Design and execute multi-channel performance marketing strategies across platforms such as
Google Ads, Facebook Ads, Instagram, LinkedIn, Bing, and programmatic advertising.
Set clear objectives, KPIs, and ROI targets, including Customer Acquisition Cost (CAC), Return
on Ad Spend (ROAS), conversion rates, and engagement metrics.
Plan campaigns tailored to the target audience, optimizing reach and relevance throughout the
customer funnel.
2.



Paid Media Management
Manage and allocate budgets efficiently, ensuring maximum return on investment and adherence
to campaign objectives.
Conduct audience segmentation, keyword research, and competitor analysis to inform campaign
strategies.
Implement and refine retargeting and agile remarketing campaigns to nurture leads and
improve conversions.
3. Analytics & Optimization
Monitor campaign performance using tools like Google Analytics, Facebook Ads Manager, and
other relevant platforms.
Analyze KPIs, including CAC, ROAS, CTR, and CPL (Cost Per Lead), to assess campaign
effectiveness.
Continuously A/B test ad creatives, messaging, and landing pages to optimize performance and
maximize ROI.
4. Customer Journey & Funnel Optimization
Map and analyze the digital customer journey to identify opportunities for improvement across
touchpoints.
Develop and implement strategies for driving traffic and con

📌 Performance Marketing Manager (Kolkata)
🏢 RECEX
📍 Kolkata