Experience: 7+ years (preferably in pharma / healthcare events)
Employment Type: Full time
About Finnovate
Finnovate is a holistic financial planning and wealth advisory platform dedicated to transforming the way Indians receive personal finance advice. Our team provides comprehensive solutions tailored to the unique needs of each client.
Role Summary
We are seeking a Lead – Offline Marketing to plan and drive localized, funnel-based offline marketing initiatives from the Head Office. The role emphasizes strategic planning, frameworks, and measurable ROI, rather than last-mile event logistics or operational execution. You will work closely with branch leaders to design proactive marketing calendars covering brand awareness, engagement programs, and curated client events where digital channels have limited reach.
Key Responsibilities
1. Centralized Offline Marketing Strategy & Planning
- Own annual and quarterly offline marketing roadmap aligned with sales funnel targets
- Identify market-level opportunities proactively rather than reacting to branch requests
- Define structured offline playbooks for Top, Mid, and Bottom funnel activities
2. Funnel-Based Local Marketing Design
- Collaborate with branch leaders to design initiatives such as:
- Top of Funnel: Local brand visibility, partnership associations, sponsorships, medical ecosystem branding
- Mid Funnel: Knowledge seminars, curated group engagements, educational meets
- Bottom of Funnel: Closed-door roundtables, HNI/doctor meets, high-intent relationship events
3. Branch Coordination & Team Leadership
- Lead and mentor branch-level offline marketing coordinators/executives responsible for on-ground execution
- Provide clear briefs, event frameworks, and success metrics to branch teams
- Review execution plans to ensure alignment with central brand and funnel objectives
- Drive accountability through structured repor