A. Job Purpose
To lead engagement and visibility for the Maharaja Club through digital campaigns, social media, and member experiences. The role will build awareness, increase enrolments, and deliver high-quality activations through effective project, vendor, and stakeholder management.
B. Key Accountabilities
Digital Campaigns, Social Media & Brand Visibility
- Execute the loyalty program’s social media plan to strengthen the Maharaja Club’s presence across platforms.
- Run digital campaigns to improve awareness, engagement, and enrolments.
- Work with agencies to create content plans and campaign creatives for each platform.
- Ensure consistent brand messaging and premium positioning across digital and offline channels.
Content & Community Engagement
- Manage social media content to build a solid digital presence for the Maharaja Club.
- Develop content ideas and campaigns with creative and content teams.
- Use engaging and relevant content to build member interest and loyalty.
- Track performance and improve campaigns using data and member feedback.
Performance Marketing & Enrolment Growth
- Support paid and digital campaigns across social, search, and programmatic channels to grow enrolments.
- Work with media and performance teams to improve conversion, acquisition cost, engagement, and ROI.
- Execute ongoing and short-term campaigns.
- Review campaign results and use insights to improve targeting and effectiveness.
Curated Experiences & Events
- Plan and deliver member experiences and engagement activities aligned with the brand.
- Manage execution from concept and partner onboarding to delivery and feedback.
- Work with partners and vendors to deliver premium member experiences.
- Ensure smooth on-ground execution with strong attention to detail.
Project, Vendor & Stakeholder Management
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📌 Manager - Loyalty Engagement & Activations (Gurugram)
🏢 Air India
📍 Gurugram
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