WWF-India,
one of the country’s largest conservation organizations working on wildlife and
nature conservation, is seeking a Performance
Marketing Associate to support its digital fundraising efforts through paid
channels. The role will report to the Manager – Digital Marketing and
Fundraising and will support the execution and operational management of paid
digital fundraising campaigns across Meta Ads, Google Ads, and other relevant
platforms. This is an execution-focused role offering strong learning and
growth opportunities in performance marketing and digital fundraising.

Job Profile:
- Digital
Fundraising (DFR): Support donor
acquisition efforts through paid digital campaigns by optimizing for
conversions across donation journeys and aligning campaign execution with key
fundraising metrics such as cost per donation and donor acquisition efficiency.
- Campaign
Execution & Monitoring: Execute,
monitor, and support optimization of paid media campaigns (SEM, social,
display) in alignment with digital fundraising objectives and defined
performance goals.




- Reporting & Performance Tracking: Maintain campaign dashboards and prepare regular reports
highlighting key campaign metrics, trends, and observations to support campaign
decision-making.
- A/B Testing
Support: Implement and monitor A/B tests
across creatives, ad copy, and landing pages to support campaign optimization
and improve conversion performance.
- Budget Tracking: Support campaign budget tracking and spend monitoring across
platforms to ensure timely pacing and productive utilization.
- Campaign Setup: Implement
campaign structures, audience targeting, including retargeting cohorts, and
budget allocation in line with defined strategies.
- Collaboration: Work closely with internal teams and external partners/agencies
to coordinate creative assets and support effective campaign execution.
- Market &
Audience Research: Support
audience research and stay updated on platform tools, trends, and best
practices

📌 Performance Marketing Associate (New Delhi)
🏢 WWF
📍 New Delhi