Key Responsibilities:

Strategy & Planning:

â Develop and execute digital marketing strategies aligned with business goals.

â Define KPIs, performance metrics, and goals for campaigns.

Campaign Management:

â Plan and run campaigns across SEO, SEM (Google Ads), social media, display, email marketing, and content marketing.

â Manage paid advertising across platforms such as Google, Meta (Facebook/Instagram), LinkedIn, and YouTube.

Content & SEO:

â Oversee content creation for blogs, landing pages, emails, and social media.

â Optimize website and content for SEO and improve organic reach.

Email & CRM:

Manage lead nurturing campaigns and customer journeys using marketing automation tools(e.g., HubSpot, Mailchimp, GetResponse).

Analytics & Reporting:

â Track campaign performance using tools like Google Analytics, Tag Manager, and other BI tools.

â Provide actionable insights and monthly performance reports.

Collaboration:

â Work with design, sales, and product teams to ensure consistent messaging and branding.





â Coordinate with external vendors, agencies, and freelancers when needed.

Requirements
Qualifications:

â Bachelor’s degree in Marketing, Business, Communications, or related field.

â 3–5 years of experience in digital marketing or a similar role.

â Proven experience in managing PPC campaigns (Google Ads, Facebook Ads, LinkedIn Ads).

â Solid knowledge of SEO/SEM, Google Analytics, email marketing tools, and marketing automation platforms.

â Strong analytical skills and data-driven thinking.

â Excellent written and verbal communication skills.

â Up-to-date with the latest trends and best practices in digital marketing.

Preferred Skills:

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â Experience with A/B testing and conversion rate optimization (CRO).

â Knowledge of HTML/CSS or CMS platforms like WordPress.

â Experience with B2B SaaS or eCommerce marketing (if industry-specific).

Advantages
- PF
- Medical insurance

📌 Marketing Manager (Kolkata)
🏢 Innofied
📍 Kolkata