This is not a “social media executive” role. You will work on technical B2B content, SEO, LinkedIn growth, AI

search optimisation, webinars, email workflows, and authority building for a global pharma audience.

You do not need prior pharma experience. You do need solid writing ability, curiosity, execution discipline, and

the ability to learn complex technical subjects quickly.

Key Responsibilities

1. Content & SEO

• Own and execute SSI’s content calendar across blogs, LinkedIn, YouTube, webinars, and email

• Write and publish long-form technical content based on internal discussions with the technical team

• Perform keyword research, on-page SEO, internal linking, and content optimisation

• Build topic clusters around visual inspection, Annex 1, injectable compliance, and related industry

themes

• Monitor performance using Google Search Console and analytics tools

2. AI Search & Authority Building (AEO/GEO)

• Optimise content for AI-driven search platforms including ChatGPT, Perplexity, Gemini, and Bing





• Implement structured content and schema markup across website pages

• Create Q&A-style; educational content targeting high-intent regulatory search queries

• Build authority for SSI’s technical experts through author pages, citations, and publication workflows

3. LinkedIn & Social Media

• Manage SSI’s LinkedIn company page and publishing cadence

• Create educational posts, carousel content, conference updates, and product-focused content

• Support founder-led thought leadership content

• Repurpose long-form content into short-form social formats

4. Video & Webinar Marketing

• Manage SSI’s YouTube channel and video publishing workflows

• Coordinate technical recordings, transcripts, captions, and video SEO

• Execute webinars end-to-end

• Repurpose webinar and video content into SEO assets

5. Email Marketing & Analytics

• Build nurture workflows in Zoho Campaigns or equivalent tools

• Manage newsletters and audience segmentation

• Track

📌 Social Media Marketing (Bhubaneswar)
🏢 AxureOne
📍 Bhubaneswar