The Key
Account Manager – Modern Trade is responsible for managing relationships with
modern trade partners, driving sales growth, ensuring product availability,
negotiating terms, and executing promotional activities across key accounts.
The role involves achieving sales targets, building strong partnerships, and
contributing to overall business growth in the modern trade channel.

Roles & Responsibilities

Includes,
but not limited to:
- Manage and grow business
with assigned modern trade key accounts (national & regional
chains).
- Achieve sales, revenue, and
profitability targets as per the business plan.
- Develop and implement joint
business plans (JBP) with key accounts.
- Negotiate annual contracts,
margins, trading terms, and promotions with retailers.
- Ensure listing of new
products, timely execution of promotions, and visibility at store
level.
- Monitor and ensure proper supply
chain, replenishment, and stock rotation at account level.
- Analyze sales trends,
competitor activities, and market insights; recommend corrective actions.
- Coordinate with the




marketing team for brand visibility, planogram compliance, and in-store
branding.
- Drive sell-out through
promoters/merchandisers and train store staff on product knowledge.
- Conduct regular business
reviews with key accounts and internal stakeholders.
- Resolve account-level issues
related to supply, finance, or operations.
- Support in expansion to
new chains and geographies within modern trade.

Key Performance Indicators (KPIs)
- Achievement of sales &
revenue targets in contemporary trade.
- Growth of business in key
accounts.
- New product listings and
promotional execution.
- Improvement in market share
& brand visibility.
- Accuracy of sales
forecasting & reporting.
- Strong relationship with key
retail partners.

Requirements
Experience & Preferred Skills
- Graduate / Postgraduate (MBA
preferred).
- 5–10 years of experience in Modern Trade sales
(FMCG, Consumer Durables, Home Appliances, or similar

📌 Key Account Manager – Modern Trade (Mumbai)
🏢 XpertReach
📍 Mumbai