Job Description for AM-Digital Marketing:
- Research advertising trends & competitors’ pricing and products
- Develop digital strategy and execution including SEO/SEM, marketing database, email, social media, and advertising campaigns
- Collaborate with internal teams to create landing pages and optimize user experience Manage digital and creative agencies, collaborate closely as strategic partners leading to increase in web enquiries
- Making changes on the website based on web analytics there by ensuring Content management for web assets
- Implement email marketing campaigns
- Monitor social media and Google Analytics
- Develop projects to create content & monitor project status and budget
- Optimize paid advertising campaigns using SEO and other tools
- Report on the growth and analytics of campaigns to stakeholders
- To be a constant social listener on all platforms and creating actionable intelligence for the marketing team.
- Keep constant social engagement with all relevant posts on all platforms enchasing brand positioning, brand health, and brand share
- Monitor performance of each marketing channel; identify and implement opportunities for improvement; test into recent marketing channels - scale them if performance is in line with targets
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Do all R&D; as required for us to reach out to new markets.
- Scale campaigns to maximize ROI
- Acquire business intelligence on competition/competitors, along with their pricing, for our review and counter offers to prospects.
- Evaluate emerging technologies. Identify trends and insights, and optimize spend and performance based on the insights
- Provide thought leadership and perspective for adoption where appropriate
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Lead Generation