· Strengthening B2B,
Travel, HoReCa & Institutional sales networks.
· Build long-term relationship with the customers, Vendors,
Institutions/ Canteens.
· Liaise effectively with key accounts to get Company & its SKUs
listed in order to enhance sales.
- Ensuring that all
SKUs are listed and available in given chains.
- Expand
distribution and new account acquisitions in the assigned geographic area through
effective market analysis.
- Crafting new
sales strategies and offers for pushing the sales
- Conduct market
research to identify selling possibilities and evaluate customer needs
- Participate in
negotiations and become a key player in administering contractual
agreements with clients in the region
· Strengthening Heritage’s brand association &
awareness in the mind of customers
· Ensuring 100% fill
rate, PO follow up and smooth delivery of PO.
- Ensure proper placement, visibility & facing,
shelf space, stock availability, stock condition (FIFO) and Hygiene of
products at MRF stores/channels.
- Identify the unlisted products and follow-up for
listing.
· Sales
management (Targets, Margins, Promotions, Rentals).
· Build and
deploy a consumer acquisition model.
· Develop and
administer credit policies and ensure timely collections.
· Plan/execute/support
local marketing activities, such as sampling/promotions, to agreed budgets and
time scales, and integrating sales efforts with other organized marketing
activities, product launches and promotions.
- Monitor & review the distribution/ channel
marketing system/Local Buyers.
- Review & identify the business gaps and
develop the sales promotional activities.
- Co-ordination with internal teams i.e., Sales, Operations, quality,
Marketing etc.,
· Proper display,
merchandising and increasing shelf share of brand.
· Regular update on
competitor margin and activities/Launch
· Initiates and follows
up on recent business opportunities.
· Own P&L;
responsibility
· Collaborate with the
Sales & Dis