Role Overview

The Manager – Individual Giving, Digital & Donor Engagement will build and scale a diversified individual donor program combining digital fundraising, mid-level donor cultivation, and creative engagement strategies. This role focuses on acquiring, retaining, and upgrading individual supporters while leveraging digital channels and data-driven marketing. The ideal candidate brings digital marketing expertise, mass fundraising experience, and a growth mindset.

Location: Kolkata (First 3 months) then remote basis candidate's current base location

Key
Responsibilities

Individual
Giving Strategy & Execution
- Develop and execute a comprehensive individual giving strategy to achieve ₹5–6 Cr annual revenue target
- Build diversified revenue streams: online campaigns, recurring giving, mid-level donors (₹1–10 lakh), fundraising events
- Set acquisition, retention, and upgrade targets across donor segments
- Test and optimize fundraising appeals, channels, and messaging

Digital Fundraising & Marketing
- Lead digital fundraising campaigns across email,



social media, website, and online platforms
- Manage online donation platforms, payment gateways, and donor CRM systems
- Develop compelling digital content (videos, stories, impact updates) to drive donor engagement and conversion
- Leverage SEO, SEM, social advertising, and influencer partnerships to expand reach
- Analyze digital campaign performance and optimize based on data insights

Mid-Level Donor Cultivation
- Identify and cultivate mid-level donors (₹1–10 lakh annual giving) through personalized outreach
- Design tiered giving circles and recognition programs to incentivize upgrades
- Conduct donor meetings, calls, and virtual engagement sessions to deepen relationships
- Create customized impact reporting for mid-level supporters

Donor Retention & Engagement
- Build robust donor stewardship programs to maximize retention and lifetime value
- Develop recurring giving program (monthly/quarterly

📌 Manager – Individual Giving, Digital (Kolkata)
🏢 Arthan
📍 Kolkata