Industry Preference: Real Estate / Hospitality / Retail / Events
About Ridhira Group:
Ridhira Group is a premium real estate and wellness brand focused on luxury villa communities, plotted developments, and hospitality experiences. The company delivers high-end lifestyle projects with a strong focus on innovation and customer experience.
Role Overview:
We are looking for a proactive BTL Marketing professional to plan and execute on-ground marketing activities that drive lead generation, brand awareness, and customer engagement for real estate and hospitality projects.
Key Responsibilities:
- Plan and execute BTL marketing activities such as:
- Site activations
- Roadshows
- Mall promotions
- Corporate tie-ups
- Events & exhibitions
- Generate qualified leads through offline campaigns.
- Coordinate with vendors, agencies, and event partners.
- Identify and develop corporate partnerships for lead generation.
- Organize and manage project launches and promotional events.
- Work closely with the sales team to ensure lead conversion.
- Track and report campaign performance and ROI.
- Ensure proper branding and visibility at all activity locations.
- Handle permissions and logistics for events and activations.
- Maintain database of leads generated through BTL activities.
Key Requirements:
- Bachelor’s degree in Marketing, Business, or related field.
- 3–8 years of experience in BTL marketing (real estate preferred).
- Strong experience in event management and on-ground activations.
- Proven ability to generate leads through offline channels.
- Good vendor management and negotiation skills.
- Willingness to travel for events and activations.
Preferred Skills:
- Strong networking and relationship-building skills.
- Valuable communication and coordination abilities.
- Creative thinking for innovative on-ground campaigns.
- Knowledge of Hyderabad market is an
📌 Manager (Hyderabad)
🏢 Ridhira Living
📍 Hyderabad
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